About me
My Background & Research Interests
Assistant Professor
Laboratory of Environmental economics, Graduate school of agricultural science, Tohoku University.
Ph.D. in Environmental Resource Science at Hokkaido University, Japan in 2021
My academic interest is biodiversity and ecosystems conservation by applying a social science approach, especially environmental economics.
Keywords:
agro-ecosystems/ biodiversity/ conservation marketing/ economic valuation/
invasive species/ national park management
Research
My lastest research
Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels
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We assessed consumer preferences for wildlife-friendly outcome and input labels.
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Both certification type and flagship species affect consumer preference for labels.
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Consumers preferred input-based bird labels the most.
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Consumers preferred fish labels with outcome claims to those with input claims.
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Differing preferences for labels indicate the importance of strategic labelling.
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Our empirical evidence provides insights to balance biodiversity conservation with food security through conservation marketing.
My research topics
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Invasive (Non-native) species management
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Agro-ecosystems/ biodiversity conservation
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National park management
Please see TohokuUni. page, Google Scholar, and Researchmap for the details